If you're like me, you don't spend as much time on Facebook as you should to stay engaged with your clients and prospects. When you're running your own business, or even if you aren't, who has time?
Instead of going to Facebook, what if Facebook could come to you?
I will give you a few simple steps. But first, you really should have a Facebook Page for your business. If not, go to this URL and follow the steps: http://www.facebook.com/pages/create.php
Once you've done that and you've added a few posts, log in to Facebook and click on the little arrow in the upper right. Choose to USE FACEBOOK AS PAGE.
Cool. Now it's not you personally who is surfing Facebook, it's your BUSINESS, and any LIKING you do will link back to your business. (Way better than linking back to your profile which may not be where you want prospects to hang out.)
Okay, you are ready to automate! These are the steps:
- Make sure you are using Facebook as your page, by following the step above.
- Find the Facebook Page for your prospect by searching for their business name in Facebook.
- Hit the LIKE button
- Now, scroll to the bottom of the left column and click Get Updates via SMS
Facebook will walk you through the steps to hook up your cell phone to receive the updates this prospect is adding to their page!
'This is totally cool because you are going to be RIGHT THERE when your prospect shares something, and you can respond quickly, keeping them aware of you.
Needless to say, you want to respond in a supportive, intelligent way that is helpful to the prospect and not self-promoting.
