The Keyword Tutorial Ebook
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Many web marketing books are encyclopedic. I like to joke that my freelance and artist clients would jump off a cliff before they even opened one. Winner of the 2008 New Mexico Book Award in the Business category, this 28-page PDF download distills years of experience with the freelance market.
There are several worksheets in the back of this book. Print them as many times as you like and fill them out for your web designer. She/he doesn't need to know anything about SEO (search engine optimization) to take advantage of the work you do and build a site that can bring you business.
This is a golden moment for freelancers like you because most of your competing websites don't include search engine optimization. As a result, with the help of this book, you only need to implement these few steps to compete online.
Not a freelancer? If you use these techniques, they may be enough, or you may need to supplement them. But this is a great beginning.
UPDATE ABOUT BLOGGER: Blogger recently announced a planned shut-down of FTP support. Page 18 of this book will be updated soon to reflect this change.
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